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7 summits and other mountain stuff => Site News and features => Topic started by: 7summits on Feb 23 2004, 08:07

Title: Google ads on 7summits.com
Post by: 7summits on Feb 23 2004, 08:07
You might have noticed the ads appearing every now and then on the top of the pages.
We are currently testing these out to see if we can have our competitors pay for some of our hosting costs  ;D
Google has a nice ad system, it checks the page content and delivers suitable ads, in our case this means mostly competitors!
But as we are not afraid for them and we know that many visitors check the competition anyway we invite you to use this new 'service  ::)'
See for yourself that our prices are the best and by checking it yourself you can help it stay that way  8)

By the way, if you are interested in advertsing yourself, contact us at info @ 7summits.com for rates and possibilities. We have a highly targeted audience, perfect for branding opportunites!
Title: Advertise on 7summits.com? MSN study shows online ads boost sales by up to 12.5%
Post by: 7summits on Mar 31 2004, 19:25
7summits.com is now open for relevant advertisers; you can post an ad for a specific position for s specific amount of CPM, contact us if you are interested. We can geotarget, only offer each ad to each vistor once, or once per x amount of time etc. You get your own control panel where you can see the results and statistics.

We only want ads that are connected to mountaineering a broad sense or anything that interests our visitors.

Here is a recent story about the effects of online advertising:

March 26, 2004 Jennifer Whitehead,
LONDON - A study published by MSN involving Procter & Gamble, Nestle and Kraft has found that online advertising can boost offline sales by as much as 12.5%.
The study was conducted between November 2003 and January this year, looking at consumer packaged-goods brands, and found that sales lifted by between 7% and 12.5% when advertised online. It also showed that online advertising increases key brand attributes by between five and seven points and purchase intent by three to seven points. One of the aims of the study was to develop a model for the optimum use of off- and online media. It concluded that online advertising should account for at least 5% of a total marketing budget, potentially more depending on the objectives of the campaign. Todd Manion, director of e-business at Nestle Brands Company, said: "This study answers one of the most important questions top of mind with today's marketers: how to determine the best mix of online media with other traditional media to get the best return on investment." He added: "We participated in this study with MSN to help provide the accountability needed to establish the value of online advertising among the more traditional forms of media." Nestle, Kraft and Procter & Gamble each submitted brands and campaigns for evaluation as part of the project, using a research method developed by research firm Marketing Evolution and supported by the Advertising Research Foundation and the Internet Advertising Bureau. Participants in the study were shown advertising for specific brands, while a control group watched what Microsoft described as "placebo" ads. Their purchases were then tracked to see if advertising resulted in product purchases. The levels of the test group were compared with a control group to demonstrate the effectiveness, and then compared with traditional marketing mix models to define the optimal media mix for each brand. Rex Briggs, managing partner at Marketing Evolution, said: "This study creates a media-neutral, gold-standard measurement standard that the industry can apply to improve the performance of its overall marketing investment."